Effective Positioning for Newbie Network Marketers
“But I’m not an expert.”
I get this response all the time.
Those starting out in this business often struggle to figure out how to position themselves.
If you’ve been around the game for a while, then you can probably still remember feeling like this at some point.
Or maybe you still do.
If you’re new to the network marketing game, then I’m sure this is one of the bigger obstacles on your mind.
You have to read, study, and learn for yourself in order to grow in your network marketing business, so why not take the time to share what you are learning with others?If you wear your experience on your sleeve, no one will join you.
Leadership in Network Marketing
The name of the game in this business is leadership.
But if you try to “fake it till you make it,” you know that someone will simply see through the guise and shoot you down.
You’ll be labeled as a poser.
This poses something of a dilemma, but I don’t think it’s a real obstacle to overcome.
Let me ask you a question.
What makes someone an expert?
Does reading up on a topic count?
Doing it once?
Obviously, this can vary someone with topic and context, but the point is that being an “expert” is quite subjective.
If you only ever read about something, and you have a friend who has done that thing at least once, then they have some valuable experience they can share with you.
On the other hand, if you only read about something, you still may have some valuable knowledge to share with your friend, Gary, who has never even heard of this thing before.
You see, you don’t need to reach some undefined “expert status” in order to pass on what you know.
You just need to know a little bit more than the next person.
And in this industry, with a 97% failure rate, that’s a pretty easy thing to do.
It’s not necessary for you to try to fake anything, or feign some pretentious level of success.
Simply go find and read something put out by an expert in the industry, share what you found and comment on it, and perhaps make a suggestion.
It can really be that easy.
Just think about the level of trust that is generally given to people who do things as simple as interviewing experts.
Reporters are often respected and trusted, even though they may hold no special expertise themselves.
It’s not necessary.
They simply take the information from the experts and deliver it in a form that is both accessible and entertaining.
Become a Trusted Network Marketing Reporter
If you can share whatever valuable information you are learning for yourself, I guarantee there are people who know less than you, that will latch on to what you’re saying and follow you along the journey.
Often people would rather follow someone who is just a few steps ahead of them down the path, rather than someone who is an industry icon.
The industry giants are often difficult to relate with.
It’s easier to relate to someone who has recently been in our shoes, and it gives us hope for success when we realize we are only a step or two behind them.
You have to read, study, and learn for yourself in order to grow in your network marketing business, so why not take the time to share what you are learning with others?
If you are unsure of what you should share, here’s a great place to get started with some valuable training.