Wondering how to get the best Network Marketing Leads?
Believe it or not, buying leads is one of the worst things you can do. Not only is the quality of the lead very low, but when you cold call the lead to pitch your business you are putting yourself in a position of need, thereby psychologically allowing them the position of power in the interaction. Learn how to reverse this by positioning yourself as a leader and you will attract flocks of leads to you.
Solve a Problem
Attracting network marketing leads requires you to do several things right, including solving a problem for a large group of people.
Find a very specific problem that is being experienced by many people. This doesn’t have to be anything as grandiose as a plan for world peace.
In fact, trying to solve a problem that is too broad will hurt your lead generation efforts. This needs to be a very specific problem for which you can offer a quick and simple solution. I don’t mean that the solution has to be easy – if it were easy, it’s not likely so many people would be struggling with this issue. But it should be relatively simple and straightforward.
This should also be a problem that causes people pain and creates an urgent need for a solution.
Find a problem to which people are actively searching for solutions.
If no one is looking for a solution, you aren’t solving a great problem. One of the worst mistakes you can make is to solve a problem no one knows they have.
As long as you solve a pressing problem, position yourself effectively in front of the ideal audience, and then provide your simple and elegant solution you will have very little difficulty getting leads.This is the most difficult position to put yourself in. Not only do you have to convince someone that you hold the solution to their problem, now you must convince them that they have the problem in the first place.
Despite how obvious this may sound to you right now, I see individuals, and even large companies make this mistake all the time – creating products that solve problems no one is aware existed in the first place.
And some of these are really great inventions – but the cost to educate the marketplace on the problem is prohibitive.
What is a painful and pressing problem for which you can provide a simple and elegant solution in order to generate leads in your network marketing business?
Find Your Prospects
Large groups of people experiencing similar problems tend to hang out together.
Find the congregation.
Generating leads is much easier when you have a large audience you can address all at once. This is also far more efficient than trying to individually prospect one-on-one, or even target multiple smaller markets.
Perhaps your ideal target market hangs out in forums, on social media platforms like Facebook or Twitter, or even better yet they are actively looking for solutions on the search engines.
Determine where and how you will target your audience.
Will you use text ads? Banner ads?
Will you provide informative and engaging content on Twitter or Facebook?
Answer questions in forums? Guest blog on an industry leading site?
Wherever your audience is gathered in highly concentrated numbers is the best place for you to prospect. Adapt according to the environment and reach out to your prospects.
Deliver the Solution
The final step is to deliver your solution to the people who need it.
Simply make an offer to solve their problem for them, or at least to present them with a simple solution, and then deliver on that promise as soon as they opt in to your list.
It really is as simple as that to generate high quality network marketing leads for your own business.
As long as you solve a pressing problem, position yourself effectively in front of the ideal audience, and then provide your simple and elegant solution you will have very little difficulty getting leads.
Want to learn more about how to generate a stream of network marketing leads beginning in the next 7 days? Go check out the FREE training here!