MLM Lead Generation
Want the best strategy for MLM Lead Generation?
Don't follow tired advice of a company or upline that simply demands more activity as the cure-all for building a business. Sure building an MLM business is hard work, but you should definitely learn to work smarter and not just harder. Learn how the top 2% in the industry consistently bring in hundreds of leads each and every week.
MLM lead generation
Successful MLM lead generation only requires that you have a few simple elements in place.
Although learning all the possible ways for generating leads online, and then figuring out all the little nuances of each of those methods would take years and years, your task starting out doesn't need to be nearly so daunting.
You only need one good method to start.
In fact, you should restrict yourself to one method, and one method only.
Generating your own MLM leads online may be a lot simpler than you think. You just need four basic elements in place, and you're in business!Get the basics in place and then put in the time to make that method work for you.
Only after you are successful using that method and then can put it on ‘autopilot' should you turn your attention to learning another method.
Here are the few essential elements you must have to get started with your lead generation efforts.
Four Essentials to Online MLM Lead Generation
Lead Capture Machinery
The first thing you must have is a mechanism for capturing leads.
I'm going to go ahead and assume that we are talking about e-mail addresses since that is the most basic type of lead to generate online.
Most autoresponders will provide you with the code for placing a capture form on nearly any webpage.
Thus, the technical aspect of the mechanism for capturing the leads themselves should basically automatically be taken care.
You just copy and paste the code.
Sign up for a good autoresponder service, if you don't yet have one. Some popular choices are GetResponse, Aweber, and iContact.
Lead Pulling Capture Page
This leads us to the second essential element, which is a place that you can actually display the form for people to enter their e-mail address into.
A simple one-page website consisting of a headline and a little bit of copy and then your opt-in form from your autoresponder is all you need.
This type of webpage is commonly called a capture page, squeeze page, or opt-in page.
The sole purpose of this page should be to get the visitor to enter their e-mail address in your form.
Often a free report, video, or some sort of template works well.
Whatever you choose to offer should solve some sort of pressing problem for your target audience.
Focus on one small specific issue that you can provide some sort of immediate benefit for the visitor to experience.
Offer Broadcast Medium
The last thing that you're going to need in order to generate MLM leads is an advertising or distribution channel.
Your offer is no good if it is never seen, or never seen by the right people.
You need to find some way to put your incentive in front of people who will be willing to exchange their e-mail addresses to get it.
The number of avenues you can choose for this are nearly limitless.
– Content marketing in the form of articles, a blog, videos, etc.
– Paid advertising via social media, search engines, or site banners.
– Or any other way you can think of to reach your ideal prospect.
Advertising methods come in endless possibilities.
You just need to pick one that you can make work and stick with it until you master it.
Just Four Simple Things and You're in Business
That's really all you need in order to start generating leads online.
If you have a way to. . .
– get your offer in front of people
– some sort of bribe to get them to give up their e-mail address
– a place where they can conduct this transaction and
– a mechanism for actually capturing the lead,
. . .you are in business.