Secrets to MLM Recruiting
There are many opinions on how to most effectively recruit for your MLM business.
As one well-known speaker often says, “Success leaves clues.”
There are some commonalities among those who are wildly successful at recruiting in their MLM business, and it's important to identify, study, and then copy these.
Basically, find the best recruiters and figure out what they do, then do it yourself. Below I've highlighted three important aspects of successful recruiting.
“It's a numbers game.”
If you've been in this business for any length of time you've probably heard that said.
And probably more than once.
And it's true.
This is a numbers game.
But I want to be careful to define which numbers are important.
Not all numbers are created equal, and certain numbers are much more crucial to the success of your business and your recruiting endeavors.
Here are the numbers that you must know:
First, there are the numbers that represent the potential for growth and profit.
This will be based on what company you are part of.
This is commissions on products sold, override on downline members, and the number of downline members it takes to provide the next level of income.
The second set of numbers that is important is that of the set of successful people in the business.
Social proof is a huge factor, and being able to point to a large number of people who have also seen success is a great drawing point.
The third set of critical numbers is your conversion ratio, i.e., how many new people you have to talk to about your business in order to get one in the door.
How many sign-ups does it take to find a real producer? And how much is each producer worth to your business?
The fourth, and most important set of figures is the number of people that you talk to about your business on a daily basis.
There are a number of ways to do this, including holding one-on-one conversations with strangers in elevators ;), but I prefer to use methods with a high leverage ratio.
Probably the three most crucial factors in recruiting are, number one, the number of people that you are able to reach on a consistent basis, number two, your conversion ratios, and number three, the leadership that you provide.