How to Generate Leads and Increase Profits
What if I told you there were a way to generate an endless stream of leads and customers for any business?
And what if these leads and customers were being brought in automatically 24 hours a day, seven days a week, 365 ¼ days per year, whether you worked or not?
Sound too good to be true?
Welcome to my world. Welcome to the world of leverage.
Welcome to the world of internet marketing.
Some straight talk about a confusing and often misunderstood topic. . .
The Secret to Marketing
No matter what industry you may be in, there is only one fundamental secret to effective marketing as I see it – provide real value to people.
No, don’t blow it off. It really is that simple.
If you provide real value to people in every interaction you have with them – providing solutions to their problems, helping to alleviate their pain or fears, or assisting them in achieving their desired outcome – you will become highly sought after and will have this value reciprocated in many ways.
People like to buy from someone they know, like, and trust.
Let me say that again, because it is important – people buy from others whom they KNOW, LIKE, and TRUST.
I first heard this from one of my marketing idols, Frank Kern, and I have never forgotten it.
If you can learn to give without want – to provide real value to everyone you interact with, draw them into your sphere of influence where they genuinely feel as though they know, and like and really trust you – they will be begging to buy from you.
We need a system that automatically delivers a predictable result every single time, one that delivers true value to everyone that interacts with it, and that automatically draws people deeper into our Know, Like, Trust sphere of influence.
Learn to provide value and you will never have to sell to anyone a single day in your life.
No one likes a salesman, but everyone likes to buy. Offer real value and you will have potential customers and clients lining up to do business with you.
If you truly grasp this point you will instantly be ahead of the 95-97% who attempt and fail miserably in their marketing efforts.
But I want to take this a step further and put you into the realm of the top 1% – the elite of the marketing world.
The Amazing Leverage of Automation
Ok, so you know that you need to provide value to everyone you interact with – great!
But that probably sounds exhausting, which is not so great.
You may be thinking, “I’m going to be stretched thin just providing exceptional value to those serious about buying, let alone all the tire kickers and those working their way slowly into my KNOW, LIKE, TRUST sphere of influence. How in the world can I be everything to everyone at once, and seemingly everywhere at once? I’m only one person!”
That is a great question.
The answer is that we need a system. We need a system that automatically delivers a predictable result every single time, one that delivers true value to everyone that interacts with it, and that automatically draws people deeper into our Know, Like, Trust sphere of influence.
And that is where the amazing leverage of technology comes into play.
In our day we have at our disposal some amazing tools that allow us to leverage our time and effort nearly infinitely – and these tools have never existed before in all of history!
If I have one million people on an email list, I can reach all of them instantaneously with just the push of a button – at a cost per email that is so cheap we can essentially call it free. Thanks to platforms like Facebook, Twitter, Pinterest, LinkedIn, etc. it is literally possible to get a message out to hundreds to thousands of people completely free at the click of a mouse.
If you are not absolutely amazed by that, then you have probably just become so accustomed to these things that you don’t even give them a second thought. Take a moment to actually reflect on it.
The potential is astounding!
Again, never before in history has this type of thing been possible.
If you are not taking advantage of the leverage tools like these afford, then you are spinning your wheels and wasting your efforts. And you stand no chance whatsoever when it comes to competing with people who are using these tools to their maximum potential.
Simple 3 Part Process
- Solve a Problem
- Locate Your Audience
- Deliver the Solution
Want to learn more about my near financial suicide, commercial fishing in Alaska, and what makes it all worthwhile to me? – Read more about the life and times of Dan Pine here –